Denotation and Connotation

Denotation is an explicit or direct meaning rather than by suggestion.

Here is an advert for the perfume Eternity and a basic description of it. The description is purely factual an does not in any way analyse or evaluate the advert.

The word 'Eternity' is written in capital letters across the top of the image. The font used is a long thin sans serif font which is also used at the bottom of the image for the words 'Calvin Klein' and 'Parfum' which could represent that its a strong long lasting fragrance.

The background depicts a country side scene and there is a glare which appears to have been created sunlight which represents the fresh and natural essence of the perfume. 

In the foreground is a woman who is smiling and holding a child in her arms. Both characters have their arms wrapped around each other which shows the bond between these two people either mother and daughter or sisters.

Connotation is the idea or meaning suggested by or associated with a word or thing.

The word "Eternity is written in capital letters across the top of the image. Why?

The font used is a long thin San serif font which is also used at the bottom of the image for the words 'Calvin Klein' and 'Parfum'. Why this font?

The background depicts a countryside scene and there is a glare which appears to have been created by sunlight. Why? What are the connotations of such a setting?

In the foreground is a woman who is smiling an carrying a child on her shoulders. How are both character depicted? Represented?

Connotation of colour?